BETC London created on 17th October at 21.43
Strategy Brief: 2 week requirement starting ASAP . #passionfootball #londonfootball #footballculture #Strategysmarts
Genie identified and approached 14 Strategists she believes to be interesting for this brief in 0.02s.
Interest in the brief and confirmed availability were checked and initial results below returned 4 mins after being briefed.
(this page is live and will update when Genie has heard back from further Strategists who are right for this brief)
Sam Peskin - Strategy Director. Youth content to Brand Creation and Entertainment properties for brands such as: Desparados, LuluLemon, The North Face and Napapijri, Now TV, The People’s Vote and further high profile brands.
Sam has spent most of his career figuring out new and interesting ways to understand and leverage audience behaviour on new media platforms. He managed to get a Gen Y/Z audience to carry on watching TV, flew 1000 influencers to an island for a Bacardi party; and more recently he helped grow a successful ad agency out of a media business (Virtue at Vice), by creating smart tools and ways of thinking about how Gen Y/Z feel about brands. Further highlights include his work for Desparados and Lululemon (Vice) + upstream brand invention and positioning leading to the birth of NOW TV for Sky (Venture3). Sam is passionate about Sport (particularly football - a lifelong Chelsea fan), Music and Fashion
Day Rate £600